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ADAPTING TO CLIENT NEEDS
Why  wealth managers and family offices should consider offering their clients digital lending products

The recent “2021 EY Global Wealth Research Report”1 looks at changes in client needs when it comes to wealth management. The research highlights a need for digitalisation, diversification, alternative investments and a focus on asset preservation. How do digital lending products fit in this picture and how can financial advisors, wealth managers and family offices adapt to these new challenges?
The Global Wealth Research Report gathered its insights by interviewing 2’500 investors (UHNW, VHNW, HNW, Affluent)2 across 21 geographies. The sample was also diversified in terms of not only segments such as age, gender, place of residence and wealth, but also risk appetite, life stages, profession, sexual orientation, race and ethnicity.

One interesting key takeaway was that, in the wake of the tumultuous year 2020, a key shift highlighting a focus on asset preservation and security was noticeable across all investors. This also amidst the traditionally more risk tolerant younger generations. A notable factor herein was the fact that a total of 42% of clients (5% up from 2019) discussed, managed and delegated to their wealth manager the diversity of their portfolio across different asset classes (Fig.1).
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[Fig. 1] The main financial goals that clients discuss, manage and delegate to their wealth manager - Source: EY, 2021 EY Global Wealth Research Report
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[Fig. 2] Important reasons to clients for selecting a wealth manager - Source: EY, 2021 EY Global Wealth Research Report
Furthermore clients are posed to embrace more digital offers and investment related FinTech services. "This development manifests itself globally, but is most noticeable in Europe which shows rapid innovation acceleration.In contrast, retail banks continue to fall out of favor with clients, although North America bucks this trend.”1
The report highlights three areas that will be key to increasing the financial well-being of clients. One amongst those is a broad diversified approach to investments, with 41% of participants indicating this as a core aspect for them (Fig. 2). This means that investors recognise the value in a broader spectrum of products. More specifically, investors expect to “diversify the financial products they use from an average of 4.1 product types today to 5.5 by 2024”1. This trend is strongest with millennials, who expect to use an average of 6.1 products by the same time.

At the core of this development is the anticipated much stronger use of alternative investments amongst investors. Where one third of clients invest in alternatives nowadays, the number is expected to skyrocket to 48% by 2024. Interestingly these kinds of investments are not perceived as contrary to the increase in risk aversion amongst the clients, particularly those belonging to the millennial generation.

Lastly the need for digitalisation that is at the core of my recent developments expands into the servicing of clients too. Here most clients indicate the preference of hybrid models that allow them digital access in certain areas, while personal contact to the advisor is still the way to go for other situations such as receiving financial advice. The area in which the digital preference is clearly preferred is the monitoring and analyzing of results, with a majority of 66% indicating they prefer digital means.
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[Fig. 3] Current use of alternative investments and future potential use - Source: EY, 2021 EY Global Wealth Research Report
These developments point strongly towards the necessity for wealth managers of all sorts to more profoundly include not only alternative investments, but also digitalisation. Digital/Crowd/Marketplace lending poses an excellent opportunity in this regard. The asset class shows remarkably low correlation with other asset classes and therefore lends itself to diversify a portfolio.

What opportunities can i2 Group offer Asset managers, independent advisors and family offices in this regard?


In line with the diversification aspect it is important to keep in mind that this should not only refer
to the asset classes themselves but also to the respective products in each asset class. This means that a product that suits clients needs to be diversified not only across a multitude of platforms but also across loan types, geographies and many more factors such as collateralisation. In order to achieve this a digitalised approach is an absolute necessity. i2 Group is not only able to provide professionals with the necessary consulting expertise, but can also offer access to our proprietary software that allows us to make diversified investments in marketplace loans according to the clients wishes. Furthermore it also helps with monitoring, risk assessment, due diligence and auditing.

Furthermore i2 group offers ready made financial products though our own distribution as well as our network of partners for whom we already have created a selection of marketplace lending based products with different profiles. Lastly we can assist in the creation of tailor made financial products for clients thanks to our access to our structuring platform. This enables us to simplify the entire process and to offer professionals highly adaptable solutions to create investment opportunities for their clients according to their very specific wishes. 


[1] https://www.ey.com/en_ch/wealth-management-research
[2] Wealth segmets (assets) - UHNW: US$30m+, VHNW US$5m-US$29.9m, HNW US$1m-US$4.9m, Affuluent US$250k-US$1m

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i2 group consists of i2 invest ldt, i2 operations llc, i2 holding ltd and Anthedon AG PCC. See our affiliated company Anthedon AG PCC (anthedon.li).
  • Home
  • About
    • Working with i2 group: NSF
  • Contact
  • Team
    • Careers
  • News & Blog
    • Blog >
      • Guest Article: NSF
      • Closing the MSME funding Gap: How digital lenders can help increase financial inclusion.
      • Regulation on European Crowdfunding Service Providers (ECSP) for Business
      • Interview: Prof. Dr. Andreas Dietrich
      • Buy Now Pay Later: Part 2
      • Blog: Buyback Guarantees
      • Buy Now Pay Later: Part 1
      • Regulations and resilience
      • Adapting to client needs: digital lending products for wealth managers
      • Digital lending in 2021 - Where is the journey taking us?
      • Blog: Engel & Völkers Digital Invest
      • Blog: Rise of digital lending
      • Blog: Lending in times of Covid
    • News & Pressreleases >
      • Helege Meichssner joins i2 group
      • Pressrelease: HeavyFinance collaboration
      • Pressrelease: NCP collaboration
      • Pressrelease: Collaboration Finance Risk Lab
      • Pressrelease: Seed Funding